Overview

Via Lactia Trading company was founded in Dubai in 2005 as an international strategic company, specialized in Sandra Brand development activities on foreign markets, mainly in the Middle East Area and Africa.

Acting as permanent shadow, we align the energies and efforts around the world behind a number of services and support which make the most significant impact on the market-share growth of our partners; helping them to exploit the strength in their positions, in order to generate superior returns. The range of products becomes accessible across the country in all sales channels and retail outlets.

Quality is the key to success !

The group of Via Lactia companies operates in different fields: Via Lactia Trading – Distribution in West of Africa, Le Bridge Corporation Limited – Distribution in Moldova, Le Bridge Duty Free – duty free shops, Sandriliona – ice cream factory in Moldova, Hawarry Hawler – ice cream factory in Iraq. Being preeminent in these economic segments of the international market, the group is constantly expanding and improving the quality of its services while satisfying the desires and needs of its customers.

Top-Quality
Smart System
Why Choose Us

Integrity, High Quality Services, Professionalism and Responsibility

With 25 years of experience and leading partners, was developed an efficient, production, commercial and logistic enterprise. Via Lactia is distinguished by its highly effective management as well as ethical business practices alongside with the highest standards.

Via Lactia promotes continuous research activity by streamlining and pursuing business diversification in order to conquer new markets. The latter being the key factor in defining the long term development strategy.

Expertise and Experience

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Cutting-Edge Technology

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Quality Assurance

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Customization

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Collaborative Partnership

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Sustainability

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Competitive Pricing

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Proven Track Record

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24/7 Premium Support

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Commercial services

  • Market Research & Development Strategies mapping out all the needs, targeting and product values.
  • Startups Investing supplying all the necessary Setups for a strong commencement from cold chambers preparations and infrastructures to branded Fridges and Distribution Fleets.
  • Developing and locating the company brands in the market with competing brands.
  • Development and implementation of sales strategy and services.
  • Coordination between the Administrations for performance of duties
  • Variant Promotional supports and advertising campaigns increasing the brand awareness, maintaining the brand value and pulling the consumer purchase.
  • Extended Payment Terms granting the opportunity to increase the sales volume and wider spread out on the territories.
  • Segmentation & targeting of the market based on local evaluation.
  • Social Media & Digital Marketing.

Industrial development

  • Industrial sector analysis and preparation of the industrial plan.
  • Feasibility study preparation and business plan.
  • Recruitment of Expertize, Know-How & Training Sessions.
  • Supply of Packaging Materials and Designs implementation.
  • Supply of Raw Materials.
  • Purchase of Machinery, Equipment and Production Lines.
  • Organization of customs procedures and delivery of equipment and products.
  • Follow-up and evaluation of advertising campaigns, their impact on the markets and their implications for raising the level of sales.
  • Auditing & Financial Statements.
  • Trouble shooting and problem solving.
  • Development of brands and product/factory image.
  • Website Development, Social Medias & Digital Marketing.
  • Technological Innovation for sustainable development.

Via Lactia Trading company was founded in Dubai in 2005 as an international strategic company, specialized in Sandra Brand development activities on foreign markets, mainly in the Middle East Area and Africa.

Email

info@vialactia.com

Location

DUBAI – United Arab Emirates

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